Farjad P.D.— Strategy Thinker & Systems Builder
F | P
FARJAD P.D
Strategy Thinker
- Newmarket, ON, Canada
- +1 437 661 1674
- farjadp@live.com
- farjadp.info
Work Experience
- Jun 2025 – PresentFounder & CSO
AshaVid
Toronto, ON · Current
- Defined and refined the long-term scientific vision to align with overall company strategy and evolving market needs.
- Led the design and execution of the R&D roadmap, prioritizing programs based on scientific merit and commercial potential.
- Built, mentored, and retained high-performing scientific teams across multiple disciplines and geographies.
- Established and managed strategic collaborations with academic institutions, biotech and pharma companies, and technology partners.
- Mar 2006 – Jan 2023Founder and Director
DPF (Farjad Data Processing Company)
Tehran · 16 yrs 11 mos
- Founded Iran's first dedicated website design and programming company, pioneering the organization's entry into a new digital market.
- Built strong, trust-based client relationships, positioning the company as a reliable long-term technology partner.
- Recruited, mentored, and developed a high-caliber technical team, fostering a collaborative and high-performance culture.
- Led the company's growth through strategic planning, effective leadership, and hands-on operational guidance.
- Transitioned into the role of board director, contributing to governance and strategic direction as former employees assumed ownership.
- Jan 2020 – PresentCo-Founder
HoFin
Toronto, ON · 6 yrs 2 mos
- Founded a startup focused on providing mental health support solutions.
- Led the design and development of the initial product version released on the Apple Store.
- Defined the go-to-market approach and prepared marketing initiatives for the Canadian market.
- Oversaw core business activities, including product vision, basic operations, and early-stage brand positioning.
- Jan 2022 – PresentMentor
VisaRoads
Remote · 4 yrs 2 mos
- Assisted startup teams in identifying suitable accelerator programs aligned with their stage, industry, and strategic objectives.
- Guided founders in defining and building an optimal MVP, focusing on core features, user needs, and resource constraints.
- Helped teams assess product-market fit through user feedback, iterative testing, and analysis of market signals.
- Supported startups in securing initial clients by refining value propositions, prospecting strategies, and sales narratives.
- Conducted market analysis to clarify competitive landscapes, target segments, and positioning opportunities.
- Advised on team structure, roles, and collaboration practices to improve operational efficiency and execution capacity.
- Collaborated with founders to establish a go-to-market strategy, including channel selection, pricing approach, and launch planning.
- Jan 2022 – Feb 2026Founder
NFTsShip
Tehran · 4 yrs 2 mos
- Founded Iran's first NFT platform, overseeing product vision, strategy and overall operations.
- Organized and led Iran's first NFT-focused event, building awareness and education around digital art and blockchain technology.
- Attracted and onboarded well-known artists to the platform, positioning it as a credible space for NFT creation and trading.
- Navigated complex market, regulatory and social conditions until suspension of operations due to internal team issues and the national uprising.
- Jan 2017 – Jan 2020CTO
First Iranian Cloud Computing Company (Gov-Backed)
Tehran · 3 yrs 1 mo
- Served as CTO, establishing and leading the technical team from inception.
- Managed network infrastructure and ensured reliable connectivity and operations.
- Facilitated collaboration between R&D, software development, and network teams to align on technical solutions.
- Oversaw system design and architecture for multiple organizational platforms.
- Coordinated end-to-end technical delivery of the project and supervised its handover to Abararvan company.
- Jan 2010 – Dec 2010IT Department Manager
Rayan Andishan Faraz (RAF)
Tehran · 1 yr
- Managed the IT department and ensured day-to-day operational continuity and service delivery.
- Led and coordinated a team of IT staff, organizing tasks and responsibilities across the department.
- Identified and addressed initial team cooperation issues, implementing actions to improve collaboration.
- Facilitated communication within the team to resolve conflicts and align members on common objectives.
- Worked closely with team members to support their work, provide guidance, and maintain a productive environment.
- Jan 2008 – Dec 2009Cooperation with Ministry of Industry of Iran
Ministry of Industry of Iran
Tehran · 2 yrs
- Identified timing issues and lack of coordination that led to energy wastage within projects.
- Managed projects with a focus on improving scheduling, coordination and resource efficiency.
- Regularly updated knowledge of project management methods and best practices to enhance project outcomes.
- Jan 2005 – Jun 2005Supporter of Farsi Language Website
Fibo Group
Remote · 6 mos
- Supported the website of the Farsi language department of the English company Fibo Group.
Education
PhD (Partially Completed) in Anthropology
Tehran Azad University, Center / 2019
BBA — Doctor of Business Administration
Brand Academy of Iran / 2019
- Doctor of Business Administration (DBA) with a focus on Brand Management
- Specialized in Sensory Branding to enhance brand perception and customer engagement
- Experienced in developing and implementing brand-building strategies
Master of Anthropology
Tehran Azad University, Center / 2016
Master's Degree in Software Engineering
Azad University, Roudhen Branch / 2014
BA in Anthropology
Azad University, Tehran Branch / 2014
Diploma in Mathematics
Tehran / 2008
Professional Certification
International Chief Auditor of Information Security Management System
International Standard Institute / 2018
- Holder of ISO 27001 Lead Implementer certification
- Holder of ISO 27001 Lead Auditor certification
- Certified Chief Information Security Officer (CISO) ISO 27001
- Expertise in implementing and auditing Information Security Management Systems (ISMS)
- Proven capability in managing information security risks aligned with internationally recognized ISO 27001 standards
Courses & Continuous Learning
- Digital TransformationYork UniversityMar 2026
- Venture Talent MasterclassSchulichDec 2024 – Mar 2025
- Fundamentals of Digital MarketingGoogleFeb 2023 – Nov 2023
- Business ModelmarsddOct 2023
- Digital StrategyLinkedInJan 2022 – Oct 2022
- Chief Technology Officer Career GuideLinkedInJan 2020
- Metaverse and NFTs for MarketingLinkedInMar 2019 – Jul 2019
- Blockchain BasicsLinkedInFeb 2019
- Scrum: The BasicsLinkedInJan 2018 – May 2018
farjadp.info · farjadp@live.com · +1 437 661 1674 · linkedin.com/in/farjadpourmohammad
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