Business
Create Customers No Competitor Can Steal: A Strategic Approach
Discover how to make market uncertainty irrelevant by creating customers your competitors can't steal. Learn from real-world examples like Spanx and digital printing.
·3 min
Insights & Thoughts
Deep dives into building real businesses, software engineering, and the psychology behind startup survival.
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Latest Articles
BusinessAI & Machine Learning
AI Change Management: The Real Challenge for Enterprises
AI isn't the easy fix it's purported to be. Change management in AI is complex and demands new strategies. Let's dive into how enterprises can navigate these uncharted waters.
·4 min
Business
You Don’t Have Product-Market Fit. You Have Early Adopters Being Polite.
Think you have product-market fit because users say nice things? Think again. Here's the unglamorous truth about real traction.
·8 min
Business
Why Strategies Die on Paper (and It's Not Your Fault)
Discover why strategies often fail before execution and learn how to create plans that truly work. It's not about your execution skills.
·3 min
Business
Vision Is Not Inherited: Lessons from a Red Notebook
Most companies don't die because they run out of money. They die because they run out of direction. Vision is not inherited—it's rediscovered.
·5 min
Business
The Real Reason Companies Want You Scared of AI Psychology
AI isn't here to destroy jobs—it's reshaping leverage. Here's the unglamorous truth about the economic impact of AI and why doomers have it wrong.
·3 min
Business
The Productivity J-Curve: Unveiling the Economics of AI Transformation
Explore the Productivity J-Curve in AI transformations. Learn why human investment is crucial for turning technological disruption into sustainable growth.
·4 min
Business
Where Systems Are Actually Formed: Understanding the Invisible Foundations of Organizational Change
Organizational change often fails because it starts where systems become visible, not where they are truly formed. Discover the hidden layers that shape lasting coherence.
·4 min
Business
Most IT Leaders Don’t Have a Strategy. They Have a List.
Cloud migrations and AI initiatives aren't strategies. Discover the true meaning of strategy and why IT leaders often miss the mark.
·3 min
BusinessEntrepreneur
Why Most Entrepreneurs Can't Make Their Ideas Work: The Brutal Truth
Entrepreneurs often sabotage their own ideas by jumping ship too soon. Discover why patience is more valuable than pivoting.
·3 min
Business
Sell Anything Without Sounding Like a Salesperson: My 4-Step Authentic Sales Call Framework
Discover a 4-step sales call system that feels genuine and has helped generate $42 million in revenue. Learn how to sell authentically by being a better listener.
·4 min
BusinessEntrepreneur
Finding Your Customer: The Nuts and Bolts of Market Identification
Entrepreneurship requires a "blank sheet of paper" philosophy. This approach is championed by Bob Jones, a founder of four healthcare startups and a veteran turnaround CEO who once rescued a failing public company in Hong Kong by firing 75 people and rebuilding from scratch. Jones isn't just a suit; he’s a working blues musician who volunteers at homeless shelters as a "really nerdy guitarist," playing "non-violent music" to feed 1,000 people on Thanksgiving. This blend of technical rigor and street-level empathy is the foundation of identifying the customer.
·7 min